Trade shows and shows in general, whether they are home, chamber of commerce, conferences or a variety of other gatherings are with out a doubt the #1 way to market your company to more potential clients at one time vs. other forms of traditional marketing methods. This has been substantiated in many different research articles and studies. The most powerful method of sales the "Face to Face" is the major part of the very nature of shows. It is possible to literally meet, demonstrate, setup an appointment or close a sale to thousands of show attendees, depending on the show and your preparation for it.

In a nutshell, it doesn't matter the size of your company or industry your in, shows are the most efficient and cost effective way for you to market yourself and grow sales. With our experience, product selection and prices, you will be prepared to achieve the long-term goals and success you deserve.

Below are over 90 reasons why shows works and what you can achieve at them. if you have some to add after you do one, please let us know and we'll be glad to add them.

1. Demonstrate new products
2. Reach existing customers who need personal attention
3. Meet buyers face to face
4. Diffuse customer complaints
5. Audience pre-selected by interest
6. Integrate exhibit in total marketing picture
7. Seller can appeal to special customer interest
8. Understand customer attitudes
9. See buyers not usually accessible to sales personnel
10. Feature products/service benefits
11. Uncover unknown buying influences
12. Distribute product information
13. Be compared with other suppliers
14. Conduct sales meeting
15. Showcase special support personnel
16. Create an event/impression
17. Shorten buying process
18. Live product/equipment demonstrations
19. Make immediate sales
20. Support corporate theme program
21. Project image
22. Special invitations to VIP's
23. Create image
24. Introduce new approach to market
25. Continuing customer contact
26. Introduce new promotional program
27. Meet potential new customers
28. Introduce a free service
29. Qualify buyers
30. Distribute product samples
31. Introduce new products
32. Introduce new selling techniques
33. Demonstrate non-portable equipment
34. Program the sales environment
35. Understand customer problems
36. Create product laboratory
37. Solve customer problems
38. Dramatize your message
39. Identify new product applications
40. More contacts per sales person in short time period
41. Showcase projected new product
42. Place for low-cost personal selling
43. Obtain product/service feedback
44. High return-on-investment opportunities
45. Build sales force morale
46. Introduce company to marketplace
47. Create dealer network
48. Meet customers not normally called upon
49. Educate sales force
50. 54 percent of sales closed without a sales call
51. Educate dealers
52. Reposition your company in a market
53. Relate to competition
54. Change perception of your company
55. Conduct market research
56. Stand above competition
57. Recruit personnel
58. Enhance word of mouth market
59. Attract new representation
60. Open doors for personal sales calls
61. Opportunity to highlight new products to media
62. Reinforce personal sales calls
63. Three-dimensional sales opportunity
64. Reinforce direct mail
65. Action oriented media
66. Reduce sales costs
67. Create customer lists
68. Generate qualified leads
69. Show AV on products
70. Generate prospects
71. Support wholesalers
72. Make more sales calls
73. Reach customers at low cost per call
74. Promote multi -services/products for market
75. See top management personnel
76. Promote special benefit/features
77. Meet power buyers
78. Promote positive product trends
79. Target market by type of attendance
80. Overcome unfavorable publicity
81. Target market by function of attendance
82. Offer product literature
83. Develop leads for dealers
84. Invite special customers
85. Develop leads for wholesalers
86. Industry support for sponsoring organizations
87. Develop leads for representatives
88. Expose new employees to an industry
89. Reach known prospects not being contacted
90. Industry participation
91. Reach unknown prospects not being contacted
92. Make press contacts