Pre-Show Activities

See below is a list of things that you can do to better prepare for your next Trade Show Event.

• Develop a list of goals to be accomplished at the show.

• Develop a list of contacts, customers and or suppliers that you want to meet at the show. Obtaining a copy of attendees and or exhibitors before the show can be a great asset at this juncture, but not all production companies give this information out. Pre-schedule meetings at your booth for these companies and individuals you wish to meet with

• Mail out information to customers that you will be at the show and send them free exhibit hall passes. These are usually included with your exhibit package and many trade show producers will give you extra.Determine if there are any conference sponsorship opportunities you wish to participate in.
 

• Gather associated exhibit supplies, samples, brochures and information packets.
 

• Detail a list of companies and vendors associated with these supplies in case you need emergency replacements at the show.

• Setup trade show display at offices, if possible, to ensure there was no damage from shipment from previous event. This also is a great time to train new employees on boothmanship and display setup.

• Meet with all employees working at show to review event initiatives and goals. Provide a schedule for all employees to ensure the booth is manned at all times.

• Outline appropriate behavior for employees at show. Events can be fun as it is an opportunity to travel and treat existing customers, but you still want to review what is and isn't acceptable.

• Detail to all employees that they should be on booth behavior 24 hours a day as they never know who's standing beside them in a restaurant or in the elevator.

• Remind them that they should behave as if their sweet old grandmother were with them at all times.

• Confirm all travel and shipping arrangements, if needed.

Go and have a successful show!